Flax + Field Branding Project

One of my recent custom design projects was creating branding for my sister's new line of simple, natural, everyday scarves for her brand Flax + Field. We settled on a clean, simple logo with a hand drawn flax flower. I created a brand identity board, packaging inserts with custom how-to line drawings and finished it up with a product photoshoot. She recently launched her etsy shop and you can follow along on instagram at @flaxandfield.

FLAX + FIELD BRAND IDENTITY

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PACKAGING INSERT

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SHOP BANNER

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PRODUCT PHOTOSHOOT

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New Lefse Day Children's Book

New Lefse Day Children's Book

With our shared love for our Norwegian heritage, my sister Kari Throop and I set out to create a Children's book honoring the tradition of making lefse titled "Lefse Day." The story along with simple colorful illustrations takes you through the steps of making lefse together as a family and includes our own family recipe at the end of the book.

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